It’s a bird, it’s a troll, it’s a random mass of electronic shards! Wait. What? No, it’s Roger Goodell’s wife tweeting.
Yes, Jane Skinner Goodell, infrequently uses a twitter account to engage in banter with selected detractors of the NFL’s head honcho (just one more reason to loathe the commissioner).
While the frequency and content of the clipped responses will fail to resonate on any sort of social networking seismic tool, the Wall Street Journal reports that the former news personality left a not so discreet electronic trail of data which reporters were able to trace back to the first lady of professional football.
The news could not have come at a more opportune time for the league, as the controversy of players protesting during the national anthem and off the field scandals sparked a firestorm of backlash weakening the support from a loyal core fan base, which has pummeled ratings and equated to billions of dollars (trillions of yuan) in lost revenue.
Apparently, Mrs. Goodell used the handle @forargument (the account has since gone the way of digital annihilation), to engage in civil dialogue with members of the press, who were criticizing the commissioner and league policy. Ironically, the defensive tweets of Goodell, a former personality with Fox News, have thus far failed to spur a full-scale battle of online debate and marked by petty name calling or “your momma is” quips.
The question is, can the tactics of the female better half of the Goodell civil union, save the 2017 pigskin season from the rigors of controversy and unpatriotic sentiment worthy of the West coast states attempting to secede from the republic?
While a contrived public relations stunt of this magnitude rarely makes a tangible impression within the mainstream news cycle, at the very least it gives voices of the country another layer of ammunition in humorously critiquing the CEO of a product that is feverishly becoming annoyingly stagnant and irrelevant to the middle class.
Here’s to you Mrs. Goodell, for distracting us from another millionaire victim and the incessant talking head that is your husband.
Read the full WSJ story here.