While the NBA has devolved and become stagnant thanks to a lack of purity in fundamentals and a horrendous officiating policy, certain aspects of the product are thriving. Thanks to an aggressive global marketing campaign and an emphasis on fast-twitch muscle training regiments, the dunking community is defying gravity.
While the majority of dunkers will be never mistaken for salaried NBA professionals, pure athletic explosiveness combined with an artistic innovation equates to a viable and entertaining product that appeals to a mass audience. The days of the NBA’s slam dunk contest inspiring copy cat dunks in the gym or on the concrete are officially over, as the 180 degree (or 540 degrees) turn aided by technology and social media generates unique content from all corners of the globe. With entertaining nicknames such as “Air Up There”, “Jonesy”, and “Young Hollywood”, and the use of an array of props including automobiles and people, the dunk artists put on a show.
VIDEO: The Hoop Should Be Raised To 11 Feet