SAF Investigative Journalism Project
When most Americans hear the term “mass shooting,” they picture a crazed gunman stalking the halls of a school or a shopping mall, coldly and randomly executing innocent young victims. What does not come to mind are rival drug crews shooting it out in Chicago or Detroit, or a madman murdering his entire family.
Yet for one small but influential nonprofit, the Gun Violence Archive, anytime four or more people are killed or even slightly wounded with a firearm, it’s labeled a mass shooting, and politicians, gun control advocates and the mainstream media treat their reports as if they’re gospel.
The Gun Violence Archive, or GVA, was founded in 2013 by Michael Klein, a left-leaning philanthropist and open-government advocate, and Mark Bryant, a retired computer analyst and GVA’s current executive director.
According to Bryant’s all-inclusive definition, there were 417 mass shootings in 2019. The FBI says there were 30, because it uses a much narrower definition.
While the GVA collects and publishes several different types of shooting data – mass murders, number of children and teens killed or injured, officer-involved shootings, defenses gun usages and more – it is their inflated mass shooting numbers that are cited most often by the mainstream media, given its penchant for sensational headlines.
In an interview with the Second Amendment Foundation’s Investigative Journalism Project on Tuesday, Bryant defended his broader definition and the higher body count it yields.
“It doesn’t parse,” he said. “It gives an accurate picture of the number of times more than four people were shot, whether in a drive-by or a shooting at a rap concert or a country music concert.”
If his higher numbers are misleading the public or being misinterpreted by journalists, it’s not his fault, Bryant claimed. He believes his numbers are fair.
“I do, but I think it’s also up to the journalist and the reader to have a better understanding of what the data says,” he asserted. “When a journalist uses the mass-shooting numbers as their lead, they’re not looking at the whole situation.”
That the media, elected officials and what he calls the “gun violence prevention” community, or GVP, are using his statistics is not in question.
The Biden-Harris administration has cited Bryant’s data, as have a bevy of other elected officials and political candidates, at the local, state and federal level.
The New York Times, National Public Radio, USA Today and a host of other media outlets now use GVA’s broad definition when reporting about mass shootings.
In an interview with the Trace last month, Bryant said CNN “literally cut and pasted our definition for mass shooting into their definition of mass shooting.”
In his interview Tuesday, Bryant deflected blame for the media’s overhyping and misuse of his data.
“If the numbers are misleading, the journalist didn’t do their homework, you could make that argument,” he said. “The media zeroes in on it, not us. At one point we wanted to take mass shootings out of the loop, but the phone started ringing on a daily basis. It’s important to me that we’re not misinterpreted. We’re not anti-gun. Look at our staff, over half are gun owners. I intentionally do not hire from the GVP community. I want researchers – period. We wanted to have an honest set of data, and you can use it how you want.”
Bryant is a retired computer systems architect who worked on data collection projects for IBM. His current team of 20 researchers have advanced degrees, most in computer science. “We are painfully fastidious on our methodology, on how we log something,” he said.
The GVA has divided the country into specific coverage regions. Every day, Bryant said his researchers consult “a mass of about 7,500 sources. They are law enforcement Twitter, law enforcement Facebook, law enforcement police blotters and then we have media sources. The easiest is to grab media sources. Law enforcement is clinical. The media looks more subjectively at an incident.”
Bryant acknowledged that there have been reliability issues with media stories, especially after a mass shooting. A shooting in Cincinnati, he said, produced several different versions of events. “When we looked at five media sources, they were all over the map, even about when it occurred. We know that some media reports are erroneous.”
“We drill down to granularity of the street level, which is what the FBI doesn’t do,” he said.
According to their new report titled: “Active Shooter Incidents in the United States in 2020,” the FBI defines active shootings as:
- Shootings in public places
- Shootings occurring at more than one location
- Shootings where the shooter’s actions were not the result of another criminal act
- Shootings resulting in a mass killing
- Shootings indicating apparent spontaneity by the shooter
- Shootings where the shooter appeared to methodically search for potential victims
- Shootings that appeared focused on injury to people, not buildings or objects
Shootings were excluded from the FBI’s list if they were the result of:
- Gang violence
- Drug violence
- Contained residential or domestic disputes
- Controlled barricade/hostage situations
- Crossfire as a byproduct of another ongoing criminal act
- An action that appeared not to have put other people in peril
By comparison, the Gun Violence Archive excludes nothing, even if the shooting is gang or drug related – the two main causes of most violence in the country today. Asked if he believed that the average news consumer even considers domestic violence or gang warfare when they hear the term mass shooting, Bryant said, “I don’t know. I know what we want to do is provide numbers and let the journalists, advocates and ‘congress critters’ look at the data, glean details and drill down on it.”
“He (Klein) did well in business,” Bryant said. “We are one of his two projects that look at shining a light on data.”
Although Bryant declined to identify the donors who supply the remaining 5% of his annual budget, which is approximately $500,000, he said he takes no money from any group affiliated with former New York City mayor Michael Bloomberg.
“We take no money from any advocates,” he said. “The closes we get to that is the Joyce Foundation.”
But according to its website, one of the goals of the Joyce Foundation is to “Reduce gun deaths and injuries in the Great Lakes region.”
To achieve this, the Joyce Foundation has a four-step plan:
- Advance and implement federal, state, and local policies and practices that reduce easy accessibility of guns to those at risk of violence.
- Support policies to reduce easy accessibility of guns to those at risk of violence.
- Reduce the next generation’s exposure to gun violence through education on the risks of gun ownership.
- Litigate to defend evidence-based gun policies and challenge extreme gun rights policies and practices.
During his interview Tuesday, Bryant quickly self-identified as a gun owner and frequent target shooter. He sold three Colt Pythons, he said, in order to raise startup capital for the nonprofit.
“I own guns. I target shoot. I started shooting at the age of five during the Eisenhower Administration,” he said. “We didn’t have a lot to do in Harlan County (Kentucky), so we would shoot rats. I’m not against guns. I think there is a need.”
However, without supporting data, Bryant said there are thousands of gun owners who lack sufficient training or who may carry a concealed firearm while drinking or while intoxicated.
“If there are 50 million gun owners, 200,000 will go stupid,” he said. “I think that gun owners should get together and come to the table and craft rules that will be applicable to everyone.”
Asked if he supported the Second Amendment, Bryant said, “I do, as it’s written, but I have a problem in the way people look at the last half and not the first half and parse that. If anyone is looking at the whole amendment, and I say this in interviews often, I don’t have the balls to tell someone how to defend themselves. My job is statistics, not opinion.”
In the past, Bryant has claimed that he is “anti-violence” and not anti-gun, but has publicly lobbied for stricter gun control.
In 2018, he coauthored a guest column for the Los Angeles Times, titled: “Op-Ed: We have all the data we need: Stronger gun laws would save lives.” The column was coauthored with Devin Hughes, founder of GVPedia, which according to its website is a “project created to provide ready access to academic research and high quality data on gun violence.”
In their column, Bryant and Hughes called for more anti-gun legislation, stating: “More guns mean more crime and more death. Gun possession significantly increases your risk of being killed by someone you know. A gun in the home doubles your risk of homicide and triples your risk of suicide. The presence of a gun increases the lethality of domestic violence. Areas with higher gun ownership see a significant increase in burglary. And states with higher levels of gun ownership experience higher rates of firearm fatalities.”
Asked about the column Tuesday, which bore his byline, Bryant said, “I didn’t write that. I don’t even know what Devin (Hughes) wrote in that.”
Instead, Bryant said he supports restricting standard-capacity magazines.
“I think magazine capacity is an issue that should be addressed. You don’t need 30-round mags or a 60-round drum,” he said. “While they are great ‘get off’ tools, they’re part of a hobby, not part of the Second Amendment.”
In a guest column for the Lexington Herald Leader three years ago – without a coauthor – Bryant spoke out against Senate Resolution 172, which encouraged teachers to carry firearms in the classroom.
“It is a fatally flawed solution from folks who learned another lesson about tools: ‘If all you have is a hammer, you tend to see every problem as a nail’ – the National Rifle Association solution,” he wrote.
Several hours after his interview, Bryant emailed a written statement.
“I got thinking about our mass shooting data being disingenuous,” he wrote. “And while I disagree, I appreciate the question as it guides us to look at how it is presented to insure it is not. Since it is raw data there is no ‘motive’ implied … only inferred by end users. The number shot and killed is the same whether it is labeled ‘mass shooting’ or ‘4+ shot and killed.’
“As long as the methodology is clearly stated it should not matter,” Bryant continued. “Obviously, the gun rights side likes a smaller number … it helps blow it off as insignificant, makes whistling by the graveyard easier. By the same token some GVP folks would like to see numbers embellished by going with the 3+ count that Obama wanted to use. Some would also like the number inflated by including suicides in with Killed statistics although, as we discussed because the causes/solutions of suicides are far different than other forms of gun violence that would be misleading.”
Bryant hinted that he may consider a policy change.
“I think that GVA needs to approach mass shootings in a slightly different perspective since they are less than 6% of shootings by number of victims,” he acknowledged. “On the one hand, that may reduce ‘mass shooting’ rhetoric, on the other hand, that will refocus to the much larger ‘ALL’ number. By using a raw, numerical threshold only we let the user make interpretive decisions. We do the same with (Defensive Gun Usages), not parsing or caveating, publishing the raw data, whether good guy v bad guy, domestic violence, bad guy v. bad guy [that number would surprise you]. So that blade cuts both ways.”
Bryant appears to be clearly trying to have things both ways. On one hand he claims he wants his data to be clear, accurate and not misinterpreted. On the other hand, the data itself is neither clear nor accurate, and it’s so sensational – 417 mass shooting versus the FBI’s 30 for 2019 – that of course the media and gun-control organizations are going to use it and misinterpret it. It fits their “guns are evil” narrative far better than the FBI statistics. And once the mainstream media accepts Bryant’s definition and its much higher numbers, they’re hooked. There’s no going back to the FBI’s data. After all, how would they explain to their viewers that the numbers have declined by 10-fold?
I also believe Bryant was somewhat less than candid about the public’s perception of a mass shooting. He knows full well what most Americans believe constitutes a mass shooting, and it’s not a couple of gangsters shooting it out over turf, a drug deal gone bad or a psycho who shoots his own family.
I also find his methodology particularly flawed – especially since it relies upon media reports and law enforcement’s social media. Media reports – especially cable TV news – are almost always wrong after a shooting of any kind. They stive to be first, and they don’t let the facts get in their way. As to the use of law enforcement Twitter and Facebook accounts, while some of the larger agencies use social media as a way to keep the public informed, others Tweet out pics of the Sheriff’s favorite sandwich, or an homage to a K9 “officer” who joined the Choir Eternal.
I’ll give Bryant the benefit of the doubt when he claims to be a gun owner, but he’s clearly a Fudd and a Second Amendment butter – I support the Second Amendment, but … His database is being used by anti-gun politicians, the gun-control crowd and their supporters in the mainstream media to infringe upon our God-given constitutional rights. Keep in mind they’re citing GVA’s data as proof our rights need some infringing. If Bryant honestly believes in an individual’s right to keep and bear arms, he’d shutter the GVA tomorrow.
I doubt that will ever happen.
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