The heralded and iconic legacy of Steve Jobs faces a deviously ubiquitous challenge, as the tarnished apple cart of experimental diplomacy and journalistic endeavors proliferates throughout the informational hierarchy displaying the subtlety and integrity of a noxious self-serving agenda. Armed with legions of sleeper smartphone activists prone to passive brainwashing and vulnerable to emotional coercion and paryoxsms of tantrums with the simple mention of a five letter word, the agents of change are mobilized through simple manipulation. The garish and sordid process is a mere microcosm to the political game of intrigue not only being played, but monopolized through exploitation, the prevaricating rules drafted by the infrastructure itself, as reality and fact is obscured by forced perception.
Apple has joined dubious technical legion of Google and F***book, the Axis arm of historical evil connotations, in announcing “fair and balanced” Presidential election news coverage. Curiously, the term “curate” is repeatedly and overtly deployed to duct tape an air of attempted instantaneous trust and repeoirt with half of the US population that have been alienated by the presence of blatantly false content aggressively electronically rebranded as legitimate news. The public decree by the Silicon Valley giant to influence the results of the election in an innovative and esoteric way, and breaking all the campaign advertising laws in the process, will have lasting effects on the ebb and flow of information over the next four years.
The corporation claims that a diversity of political viewpoints will be available on the Apple news platform, a red flag misnomer of a conflict interest, as a publicly traded private entity is not bound by the First Amendment, and can dictate policy with absolutely no legal ramifications. But the powers that be and purveyors of intellectually dishonest hopeful pretention only strive to control, and annihilate the will of opponents, regardless of business relationship or consumer standing.
The new buzzword carelessly hurled around to elicit trust among the end user is “curator”, and the term insinuates that human beings, and not an overwhelming majority of algorithms and bots disseminating content based off of data collected that an individual agrees to allow during the sign-up process. The Mark Zuckerberg unilateral demilitarized zone recently hired an ex-Fox News producer to oversee the delivery and moderation of news products, an otherwise token move that does not forgive the framework of the social network deliberately calibrated to bury conservative content. The same sentiment applies to Apple’s vain attempt to increase traffic through a dedicated public relations move that lacks all the substance an morality of Super Bowl halftime show, where a wardrobe malfunction is not in the script.
Facing a lose-lose proposition with the ceaseless release of technology and untested infrastructure are local news syndicates. As heavy traffic sites and click-throughs dominate the 15-second news cycle, smaller ventures are overlooked and information may become stagnant, as the effort to reach a critical threshold of visitors does not justify putting forth the editorial resources. The heavy hitters of the digital world only exacerbate this critical issue, by unleashing innovative software that makes the audience believe that a diversity of content is streaming through their smart device, when in fact the situation is quite the opposite. The modern propaganda machine of shimmering characters and letters is reminiscent of the industrious Soviet ministry of truth efforts in the mirage of releasing a wealth of information, when in fact it turned out to be a recirculated set of ideas and half-truths supporting a specific agenda. Technologies may change, but ideological bullies stay the same, as old habits rarely die.
It’s a shameful display that the information age is infested with insufferable rhetoric that defies fact and politicizes just about every facet of life, and electronics are manipulated by the tech realm. Unfortunately, the average person has to refrain from constant stimulus from a smartphone, an unlikely trend considering the thorough absence of moderation in a society that rewards electronic participation and condemns the idea of being “offline”. The brass at Apple knows this all to well, and will continue the passive brainwashing with little or no expected resistance from a group of consumers drowned by a tumult of superficial data incapable of moving matter or making changes in real life, besides the shocking energy bill, if anyone cares to check.
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