Google CEO Sundar Pichai testifies in front of Congress in regards to privacy and political biases circulation around the tech world.
Over two decades of information terraforming and oversold banner advertisements have completely convoluted the entire system of search engine results, a stagnant content marketplace strained by the presence of hybrid antiquated bots. The electronic mutants set forth with Soviet cold war programming interfacing with the latest AI software engines. Within the innovative Silicon Valley vortex of the cutting edge, the concept of dynamic is used as verbiage to describe the present and future of automated web technologies, however, in reality the antithesis has come to fruition as the first 10 pages of any search on Google is littered with infomercial links and superficial information which conveniently detracts from the truth, but acts as an ultra-efficient business model exacerbated by the societal affliction of instant gratification.
As the traditional definition of local news faces extinction due to a challenging marketplace and the prevalence of social networking, content aggregators, both human and algorithm iterations meticulously and munificently dominate the expanse of the search engine world, and bringing in a mass audience and dizzying revenues in the process. Surprisingly, the parent company of the behemoth of the search engine competition within the radius of a parsec, Alphabet, Inc., has decided to entertain the novel concept of paying journalism outlets for the fruits of their labor in what seems like a intellectually lazy and disingenuous PR move. However, company officials claim that the plausible shift in corporate policy and the delivery of information will reform the current plight which afflicts smaller news organizations in diversifying a copious and politically slanted 15-second news cycle conducive to smartphone users and lucrative collaborations with the telecommunications industry.
The more diminutive of the content providers and newsrooms are simply forcefully obscured by the bombardment of click bait and pay for play articles that dominate the first twenty or so pages in a typical Google search. This is a condition that cannot easily be remedied, despite the propaganda generated from the tech boardroom, the pristine and rugged oaken table surrounded by individuals who possess an inherent and toxic left-leaning bias.
In a typical fruitless and reckless search for legitimate medical advice, which almost always raises the blood pressure to anxiety levels rivaling a passenger entering a self-driving ride share caper of overengineering, finding useful and verifiable information in an efficient timeframe is nearly impossible, as the saturation from marketers has reached a perpetual cycle of redundant automation. The insatiable lifeform of computer processing power thrives as a mechanism of constantly filling in the blanks of search engine banner ads and infomercial articles, pawned off as news stories. If the health-related content fiasco is a verifiable annoyance, attempting to locate articles pertaining to a balanced proportion of politics and legitimate headlines, is an 8.3 magnitude San Andreas fault super quake fracturing the entire LA area from the North American continent.
With the majority of Alphabet, Inc. leadership and employees echoing the narrative of the contemporary Democratic party, a corporate culture that is openly combative towards conservative ideology what are the odds of this latest half-baked campaign hastily strewn together actually yielding positive results? It’s hard to forget the scandal surrounding the Google employee terminated for authoring a pro-conservative interoffice memo calling into question the groupthink corporate culture in disallowing freedom for political thought. In the wake of the ugly affair, critics called into question just how ironic the magnitude of hypocrisy courses through company headquarters with ideology supplied by tributaries of anti-American sentiments. The entire spindle of the Amazon river like tangled subterfuge of deflect and retract, only adds to the suspense of the increased pressure from Washington applied to the five largest tech firms generating a hundreds of billions of dollars in profits annually. The majority of the electronic components which are crucial for the financial bounty are imported from China, in vexing display of unfettered symbiosis.
As with the volatile ineptitude of F***book in consistently failing to maintain a stream of fair and balanced data trending to diverse group of end users, the crux in moderating content stems from the inability to effectively control and manage a dynamic infrastructure that is nearly endless. The amount of framework which is involved within the mechanism of the Google search engine alone is nearly impossible to fathom for even the artificial minds of the digital hierarchy, let alone the logistical challenges of assembling a human team capable of executing a specific string of commands that function consistently throughout the entire domain. Combined with the complete cyber memory dossier of every account holder stored on the company’s multitudinous servers, the nearly perfect recall design of an orchestrated system allows for a wealth of personal data to be monetized on the open market.
The solution the rekindling of local news organizations and preventing the further degradation of journalism within the electronic fairyland construct of pretended clockwork, first starts with society and individuals addressing the issue of instant gratification, the lightspeed news cycle of junk content, and the prevalence of smartphones and devices intoxicating and dulling the masses in promoting inanity. Once the hangover from acceptance is reached, and it is acknowledged that reality and fact are limited concepts throughout the digital hinterland, the entire fantasy of a one world electronic matrix paving the way for a secure and prosperous future can be admonished, and the embracement of certain timeless traditions can beckon fantasy back into the present. Until that point, hurling blind faith at technology remains an unreasonable approach.
Innovation and the information age are here to stay, but humanity has some catching up to do in holding the gigantic tech firms accountable, and to the same standards that classic mediums such as television, radio, and newspapers are subject to. Embracing progress is sensible, yet continuing to enable the flawed regions of the techsphere is a ridiculous oversite teeming with dire consequences.
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