Two New Entries For ‘Guinness Book Of World Records.’
Guinness World Records™ was on site for the sign’s debut and awarded The Coca-Cola Company with two new world record titles: “The Largest 3D Robotic Billboard” and “The First 3D Robotic Billboard.”
WATCH VIDEO OF SIGN IN ACTION BELOW
An Engineering Feat Four Years in the Making
Coca-Cola has unveiled an incredible electronic 3D billboard right in the center of New York’s Times Square. This giant screen is made up of hundreds of mobile pixels, able to literally go in and out of the wall, creating amazing effects in 3 dimensions.
The 68-ft. by 42-.ft. sign required sophisticated engineering and rigorous testing for all weather conditions. Every high-resolution LED cube is programmed to independently extend and retract.
As reported by coca-colacompany.com, the crossroads of the world is now home to the world’s first and largest 3D robotic sign. Coca-Cola this week unveiled a new six-story digital spectacular in Times Square featuring 1,760 independently moving LED screens, choreographed to the content on display – creating a multi-sensory experience for the 300,000 people who pass through the busy Manhattan intersection each day.
VIDEO: World’s First 3D Sign In Action